Cha-Ching! The Cost Of Bringing Seo In-House Vs. Outsourcing

David and I were recently kicking around some numbers about what it would cost for a company to hire all of the people needed to bring an SEO team in house. Wow. Even we were a bit surprised at what we found. Bring an SEO team like the Boston SEO Agency  is comprised of so many different moving parts that must each be powered by a different type of professional, it’s no wonder that the majority of SEO is outsourced!

To bring SEO in-house and accomplish the job successfully, a company would need at the minimum a team that includes:

  • Project manager
  • Web programmer
  • Copywriter
  • Link building specialist
  • Graphic designer
  • AdWords/PPC Specialist

Add to the cost of all of these people’s salaries and benefits the fact that you’ve got to keep the team educated… Actually Boston SEO Agency which   is a constantly changing business. For us in the industry, education means thousands of dollars worth of conferences each year, (Average costs of  conference Boston SEO Agency  about $2,000 — and that’s just the attendance fee), meeting with other SEO consultants, and a great deal of time spent on research.

Outsourcing means that companies have access to a whole group of expert professionals at a slice of the cost. Our team alone consists of

      • 3  Trainers & Consultants Industry Expert from Boston SEO Agency
      • 3 Degreed Copywriters and/or Ad Agency Executives
      • 1 Web Developer
      • 1 Web Designer

     

 

  • 1 Link Building Expert
  • 1 Pay Per Click Expert
  • And a handful of other professionals that we routinely count on

That’s a lot of knowledge! I know David has worked for year to build his team up to where it is now and it took a lot of trial and error along the way. With the exception of perhaps small companies with very limited budgets and very large companies with a heavy full-time workload, Boston SEO Agency which is one of those things that just makes more sense to outsource than it does to try and build in-house.

Choosing A Reliable Web Design Service

It has become a necessity for every business to have an online presence to facilitate their customers on the online platform as well. To achieve a successful online presence, it is important to make a versatile and technically advance website, for which a reliable web design company is required. Everyone wants their business to come online to cater the huge internet market.

A well made and user friendly website can make you more prominent on the net. There is so much at stake due to competition that a business can’t risk its credibility by making its website from an ordinary web design company. A business has to give best to leave an everlasting impression which entices its viewer to do business with it. This is where you need the services of a skillful and a reliable web design company.

We think that a professional and an expert web designer will charge a lot but this is not the case, even if it is, the outcomes are much worthy than the cost. Some web design companies charge more still you don’t know that whether their services would be satisfying. So “how to find a reliable web design professional?” is the biggest question.

There are some factors which you should consider before hiring services from a web design company:

Experience and Expertise

Find out the preferred web design company’s expertise and experience by accessing their website or talking to them directly. Go through their portfolios and designs, it will give you a clear picture of how do they work.

Turnaround Time

It is the time to complete your task. See in how much time duration a company is offering to complete your task. A professional web design company will usually try to get back to you within 2-3 days after placement of your order. Taking too much time shows their incompetency and lack of interest.

Broad Range of Services

With the increase in your business you may require several other web related services like: Search Engine Optimization, application development, CMS and so on. So plan for the future and see whether that company can fulfill your demands or not. It will save you a lot of efforts of running here and there to different web design companies for different web services. You need to find out one stop shop web designing company.

Terms and conditions

Check out the company’s terms and conditions on which they are selling you their services. Like price, payment methods, after sale services, delivery time, privacy policies.

These all points are very important to consider before deciding to go for a reliable web design service providing company. You should take different quotations from multiple companies and then decide which to choose by comparing their prices and their services provided.

Twitter Seo: Make A Viral Video For Your Business

How do you go about making a video “go viral” by using Twitter?

You don’t.

You may have heard about famous “viral videos,” such as the classic Honda Accord Ad that received millions of views with its fascinating Rube Goldberg machine. The premise: by investing in high-quality content on the front end, you get people to spread your message for you. If you’re not familiar with viral videos, check out this Mashable post about the top viral videos from 2010.

Unfortunately, a number of marketers still seem to get this fundamentally wrong, and you can commonly see it happening on Twitter. The misconception: Twitter makes videos (and other content) go viral. It doesn’t. Twitter is simply a platform wherein users can easily spread viral content (and ignore non-viral content).

Either your content is viral or it isn’t. That said, here is a possible strategy for increasing the likelihood of making a video go viral, using SEO and Twitter as content-generating tools. Give it a try.

  1. Use the Google AdWords Keyword Tool to find search-engine friendly keywords. Type in a phrase or two related to your area of expertise, and see what it spits out. Pick out a phrase with at least 1,000 local searches per month and a low “competition” number.
  2. Do a search on Twitter to find out what’s getting re-tweeted on your subject. For example, if you want to do a video about ice cream, look to see what people are saying about ice cream on Twitter. Re-tweets are a good indicator of what’s likely to spread. For example, I searched for “viral video” on Twitter before writing this blog post and found that this Jennifer Aniston water promo had received 10 recent re-tweets. I don’t even really like the video, but it worked.

Those two steps are enough to get started. Pick out some strong keywords, put them in your post title, tweet the post, and see what happens. Check Google and see how your post ranks. You should also check out  Timothy Ferriss’s blog post about generating re-tweets.

5 Reasons You Should Include Instagram In Your Social Media Marketing Strategy

Although social media is a major strategy that many great companies are using for their marketing strategy, many organizations have taken time to warm up to Instagram. However, there has been consistent growth in the number of companies that have included Instagram in their marketing since its inception in 2010.You will do yourself injustice if you are left behind in this revolution.

Here is why you should greatly consider incorporating Instagram into your company’s marketing strategy:

  • Get a wider audience

You now have greater chances to capture the vast millennial generation. Instagram is very compelling to the young generation because of its picture-platform strength. Fact is, this is the generation that lives on quick fixes. They do not spend time to read long articles or descriptions. Through getting Instagram followers, you can be able to capture their attention in a fast, effective way through images and straightforward messages.

  • Connect with your audience

Capturing emotions is the backbone of effective marketing. Images have a way of capturing feelings and portraying personality, which makes the audience easily connect with a brand if the message is portrayed right. Better still, with the introduction of videos on Instagram, you can add a voice to your message.

Instagram does not only work for products. It is still a great platform if your company offers services. You can post images or videos of interesting moments with your team or even featuring satisfied customers. There is no limit to creativity when it comes to photography and videos in marketing.

  • Drive traffic to your website and blog

Unfortunately, Instagram does not have easy options of sharing and directing traffic to your site as easily as the other social media platforms like Facebook and Twitter. You will need to add a little more effort in driving people to your site by pasting URL’s in your bio. However, it has been proven that Instagram captures clients who are more loyal.

While you can get more people to see the link of your site through other social media platforms, you have higher chances to get clients who will actually buy what you’re selling through Instagram. Moreover, potential clients have to go through more loops to be able to get more information on your product or service – these tend to be the more willing and serious people who end up being your loyal customers.

  • Ability to track your ROI

You can now measure your advertising results from Instagram through Statigram. Not many people are aware of this useful and effective site. You now do not have any valid reason to validate not using Instagram if you are results-oriented.

  • Great options for engaging users

Through Instagram, you can create fun competitions like photo contests. It is usually not easy to involve potential customers in contests that will promote your brand. This has been made easier by this fun, photographic social media platform.

Instagram is growing to arguably be the best social media platform to create an interesting brand for your company that the public can easily connect with. Activating your company’s Instagram account will be a great way to revamp your marketing strategy this year.

Michael Smith is an independent social media manager who has worked with over forty companies across the US.

50 Fabulous Twitter Tools

  • GroupTweet- allows you to post private messages specific groups of Twitter friends
  • #Hashtags-shows you what popular tags are being used on Twitter
  • HelloTxt- allows you to update multiple social networking sites with one click
  • AutoPostr-lets your twitterfriends automatically know you posted a new photo on Flickr
  • LinkBunch-allows you to upload multiple links by condensing it into one small link
  • Mobypicture-allows you to upload pics, text, audio and video to Twitter from your phone
  • SecretTweet-allows you to post tweets anonymously
  • SnapTweet- lets you post pictures from your Flickr account
  • Twhirl- desktop application for Twitter
  • TweetLater-lets you automatically post tweets for future reference
  • Twits Like Me-finds other Twitter users who have similar interests as you
  • Twitsay- lets you upload an audio recording to Twitter
  • TwitterLights-allows you to highlight text from a web page and upload it to Twitter
  • VisualTwitter- another service that allows you to upload pics to Twitter
  • Twitter100-allows you to see the tweets of people you are following by allocating a box to each person
  • TweetScan- a type of Twitter search engine allowing you to see all  public messages on Twitter
  • TweetBeep-Similar to Google Alerts, this service sends you an alert whenever your keyword(s) is used or whenever someone links to your site on Twitter
  • TwitGraph-For the more visual Twitter user, this provides you with a graph of your Twitter usage broken down into several categories
  • TweetBurner- allows you to track the links that you share on Twitter
  • TwitterLocal-allows you to keep track of conversations that are going on in a specific city
  • Twitt(url)y- tracks the most linked-to URLs on Twitter
  • TweetRooster- allows others to tweet from your website or blog
  • Splitweet-lets you manage multiple Twitter accounts
  • TwitterFone-another app that allows you to upload audio to Twitter via a mobile device
  • Twitterberry-allows you to upload messages from your Blackberry device
  • TwitterforiPhone- Twitter on your iPhone
  • PocketTweets-another app for your iPhone
  • TwitterMail-great for those who don’t have regular access to Twitter or who work in environments where it is blocked.  Users submit their Twitter account details and receive a unique email address.  From that moment on, anything the user emails is posted to Twitter from this secret Twitter email address.
  • TwitterSnooze-Twitter friends a little too chatty? Hit the snooze button with this app which temporarily ‘unfollows’ whomever you select.  You choose the number of days to hit the snooze button as well as whether or not you want to let them know.
  • Qwitter- emails you when someone stops following you on Twitter along with a copy of your last post prior to them unfollowing you (so as to provide a possible tie-in)
  • FriendorFollow-Find out who you’re following that’s not following you back
  • Twinfluence-a ranking of top Twitter users that is achieved by using Twitter API to measure influece of Twitterers
  • TweetCube-a file sharing service for Twitter that allows you to upload images and other files from your computer to Twitter
  • Tweet2Tweet-allows you to monitor conversations of other Twitterers by entering two Twitter names at a time
  • Twerpscan-Once you’ve accumulated a considerable number of followers, it can be difficult to weed out who shouldn’t be following you (i.e. opportunistic marketers, spammers, etc.).  This app scans the number of followers on your contact list and provides you with a reputation break down of the people it thinks you shouldn’t be following based on certain criteria that you have set.
  • Who Should I Follow?-gives you suggestions of people you should follow based on interests you share
  • TweetWheel-provides a nice visual representation to let you know which of your Twitter friends know each other
  • Twitux-Twitter client for the GNOME desktop
  • TwitterYM- update your Twitter status via your Yahoo Messenger
  • TwitBin- a firefox extension that allows you to keep up with all of your Twitter convos right from your browser
  • TwittyTunes- allows you to post songs you’re currently listening to to Twitter
  • Twittervision- allows you to see where people are tweeting from in real time
  • Twitterfeed- feed your blog to Twitter, identi.ca, HelloTxt or Ping.fm
  • TweetValue-Find out the value of your Twitter profile
  • CrowdStatus- allows you to view the status of all your Twitter friends at the same time
  • FoodFeed- allows you to share your eating habits with the world
  • Foamee- fun tool that allows you track who owes you something (i.e. 5 bucks, a drink, etc.)
  • FlixPulse- allows you to find movies as well as review movies on Twitter
  • Twitter Answers- allows you to pose questions to other Twitter users
  • Twittpoll- allows you to participate in various polls on Twitter
  • GroupTweet- allows you to post private messages specific groups of Twitter friends
  • #Hashtags-shows you what popular tags are being used on Twitter
  • HelloTxt- allows you to update multiple social networking sites with one click
  • AutoPostr-lets your twitterfriends automatically know you posted a new photo on Flickr
  • LinkBunch-allows you to upload multiple links by condensing it into one small link
  • Mobypicture-allows you to upload pics, text, audio and video to Twitter from your phone
  • SecretTweet-allows you to post tweets anonymously
  • SnapTweet- lets you post pictures from your Flickr account
  • Twhirl- desktop application for Twitter
  • TweetLater-lets you automatically post tweets for future reference
  • Twits Like Me-finds other Twitter users who have similar interests as you
  • Twitsay- lets you upload an audio recording to Twitter
  • TwitterLights-allows you to highlight text from a web page and upload it to Twitter
  • VisualTwitter- another service that allows you to upload pics to Twitter
  • Twitter100-allows you to see the tweets of people you are following by allocating a box to each person
  • TweetScan- a type of Twitter search engine allowing you to see all  public messages on Twitter
  • TweetBeep-Similar to Google Alerts, this service sends you an alert whenever your keyword(s) is used or whenever someone links to your site on Twitter
  • TwitGraph-For the more visual Twitter user, this provides you with a graph of your Twitter usage broken down into several categories
  • TweetBurner- allows you to track the links that you share on Twitter
  • TwitterLocal-allows you to keep track of conversations that are going on in a specific city
  • Twitt(url)y- tracks the most linked-to URLs on Twitter
  • TweetRooster- allows others to tweet from your website or blog
  • Splitweet-lets you manage multiple Twitter accounts
  • TwitterFone-another app that allows you to upload audio to Twitter via a mobile device
  • Twitterberry-allows you to upload messages from your Blackberry device
  • TwitterforiPhone- Twitter on your iPhone
  • PocketTweets-another app for your iPhone
  • TwitterMail-great for those who don’t have regular access to Twitter or who work in environments where it is blocked.  Users submit their Twitter account details and receive a unique email address.  From that moment on, anything the user emails is posted to Twitter from this secret Twitter email address.
  • TwitterSnooze-Twitter friends a little too chatty? Hit the snooze button with this app which temporarily ‘unfollows’ whomever you select.  You choose the number of days to hit the snooze button as well as whether or not you want to let them know.
  • Qwitter- emails you when someone stops following you on Twitter along with a copy of your last post prior to them unfollowing you (so as to provide a possible tie-in)
  • FriendorFollow-Find out who you’re following that’s not following you back
  • Twinfluence-a ranking of top Twitter users that is achieved by using Twitter API to measure influece of Twitterers
  • TweetCube-a file sharing service for Twitter that allows you to upload images and other files from your computer to Twitter
  • Tweet2Tweet-allows you to monitor conversations of other Twitterers by entering two Twitter names at a time
  • Twerpscan-Once you’ve accumulated a considerable number of followers, it can be difficult to weed out who shouldn’t be following you (i.e. opportunistic marketers, spammers, etc.).  This app scans the number of followers on your contact list and provides you with a reputation break down of the people it thinks you shouldn’t be following based on certain criteria that you have set.
  • Who Should I Follow?-gives you suggestions of people you should follow based on interests you share
  • TweetWheel-provides a nice visual representation to let you know which of your Twitter friends know each other
  • Twitux-Twitter client for the GNOME desktop
  • TwitterYM- update your Twitter status via your Yahoo Messenger
  • TwitBin- a firefox extension that allows you to keep up with all of your Twitter convos right from your browser
  • TwittyTunes- allows you to post songs you’re currently listening to to Twitter
  • Twittervision- allows you to see where people are tweeting from in real time
  • Twitterfeed- feed your blog to Twitter, identi.ca, HelloTxt or Ping.fm
  • TweetValue-Find out the value of your Twitter profile
  • CrowdStatus- allows you to view the status of all your Twitter friends at the same time
  • FoodFeed- allows you to share your eating habits with the world
  • Foamee- fun tool that allows you track who owes you something (i.e. 5 bucks, a drink, etc.)
  • FlixPulse- allows you to find movies as well as review movies on Twitter
  • Twitter Answers- allows you to pose questions to other Twitter users
  • Twittpoll- allows you to participate in various polls on Twitter

5 Ways To Be Found On The Www

The world is your oyster, and nowhere else is this more true than on the Internet. Now, more than ever, business owners have more options available to them in the way of marketing and branding themselves; and the good news is that you don’t have to spend any money on it (if you don’t want to). That being said, the following are five fantastic ways to be found on the World Wide Web:

5 Ways to Be Found on the WWW:

  1. Facebook- At first it was just something that college kids did to keep in touch with each other and post ridiculous pictures from “last night’s party”. However, the “face” of FB has changed over time to now include people’s family member and business associates. Business owners can take advantage of what FB has to offer by the way of RSS feeds that automatically post in your profile as well as the creation of fan groups as well as fan pages, both of which can then be posted on your website or elsewhere.
  2. Twitter- I still get made fun of by my boyfriend for using Twitter, but it’s an excellent way to network with other people and make business connections. I’ve, personally, been offered really great advice from reputable people within my own niche via Twitter. Besides this, you can also include a link to your company’s website in your profile as well as work a little magic so that your blog posts automatically get “tweeted”. It’s a great resource.
  3. Guest Posts- Guest posting is something that people don’t take nearly enough advantage of. If you are buddies with someone on the Net who has a decent blog following, why not ask if you can guest post? In return, perhaps you could mention their site on your blog or do some sort of a link exchange, etc.  This is a great way to introduce yourself to an audience that you may have not had the opportunity to interact with in the past.
  4. Create a Widget- Widgets are those cute little icons that you typically see on a person’s site in the top right corner, bottom right corner- or pretty much wherever they want to stick ‘em. They’re neat looking because they are less bulky than PPC or google ads, and they can provide readers with a quick link to other cool stuff that you’re doing.
  5. YouTube or Vimeo- Viral is definitely the way to pick up some steam and get noticed FAST. However, there is one catch. What you say during your video either has to be really great or pretty darn awful or just plain shocking in order to elicit the type of magnanimous response that you were hoping for. So, just keep this in mind.

International Seo: Domains, Subdomains Or Subfolders

When creating a site designed for an international market, there are multiple hosting issues to question. Multilingual sites must be accessible to global audiences, differentiate between regions, languages and unique country content, yet still be relevant to individual as well as global searches.

But as there are a number of different hosting options (using root domains, subdomains and subfolders) which is the best approach to take when implementing an international SEO campaign? Which you choose is dependent on organisation size and international aspiration, target market locations and languages, and of course budget.

Domains

Domains, or root domain ccTLD’s (country code top level domains) such as ‘internationalseo.au’, ‘internationalseo.co.uk’ allow you to create completely separate domains to manage separate language content. Regarded as a best practice option, they provide Google with the strongest signals and authority of your intended target location.

Advantages

  • More straightforward geotargeting (useful if a site is targeted to different regions)
  • Infrastructures are simpler to manage and separate into individual languages/regions.
  • In-country hosting means ccTLD’s are region friendly, and local search engine relevant. It also means that server locations are not important.
  • Domains are more user friendly, removing potential searcher bias: users tend to show preferences for sites showing their specific country root domain as they are likely to be more relevant to them (Australian users would show a preference to ‘.au’ domains over ‘.com’ or ‘.co.uk’ for example).
  • Allows for specifically tailored content and currencies to suit specific country preferences. For example a ‘.fr’ site can have totally unique and individual content to the ‘.co.uk’ version.

Disadvantages

  • Having multiple region domains requires a more extensive supporting infrastructure.
  • Hosting in multiple countries means root domains are a more expensive option, often better preferred by larger organisations with bigger budgets. Because root domains are considered ‘best practice’ and because of their ease of unique domain management and user-bias friendliness however, investing in this approach may be wise if organisations intend to work with multiple regions and languages.
  • Though differentiating between language, content and region is simple, individual domains will not contribute towards a combined, singular domain authority. (So inbound links from the ‘.fr’ site will not boost the rank of the ‘.de’ site for example. Saying this, it’s worth noting that domains do not need as much ranking power as subdomains or subfolders to be authoritative.

Subdomains

Alternatively, language and region can be categorised through Subdomains; hosting under a gTLD (generic top level domain), for example ‘de.internationalseo.org’.

Advantages

  • Out of all three hosting choices, subdomains are the least complicated to establish and allow for hosting on multiple server locations.
  • gTLD’s have Google advantages: Geotargeting becomes simpler with subdomains as individual country targets can be specified in Google webmaster tools. Multiple countries cannot be targeted however.

Disadvantages

  • The region/language target is not instantly obvious to biased searchers; would ‘fr.internationalseo.org’ indicate language (suitable for French speakers worldwide for example), or is it directly targeted to a specifically French audience?
  • International sites hosted on subdomains hold a lesser degree of domain value and authority than that inherited by root domains.

Subfolders

Most commonly used, subfolders (or subdirectories) allow content to be hosted on one site under a gTLD, then categorised between language and region, for instance; ‘internationalseo.com/EN-UK’.

Advantages

  • The authority issues associated with root domains is resolved with subdirectories, as the overall domain ‘internationalseo.com’ accumulates all authority, regardless of subdirectory, before distributing that authority between them.
  • Subfolders are a more economical option for those on a budget, and have a much simpler infrastructure to establish and maintain due to only having one hosting location.
  • Like subdomains, subfolders also allow for individual country geotargeting specification via Google webmaster tools.

Disadvantages

  • Subfolders are hosted on a singularly located server, meaning unique country target differentiation in searches is more difficult.
  • As with subdirectories, subfolders still present the issue of searcher bias confusion between targeted language or locational region. Only root domain ccTLD’s resolve this problem.
  • Regarding SEO, subfolders need a higher level of authority, despite the simplicity of associating rank with each subfolder.

5 Easy Seo Tips For Small Businesses

Every year search engine optimisation gets more difficult.

With Google constantly changing the rules of the game, it is becoming almost impossible to keep up. Especially if you’re a small business owner without the time and resources to keep your eye on the ball.

If you want to keep ahead of the game, we’ve compiled a number of easy SEO tips that small businesses can start using today.

Title Tags and Meta Data

The first step to optimising your website for the search engines is to make sure your title tags and meta data is present and correct.

Meta data is the hidden information about the pages on your website that the search engines ‘crawl’. This tells Google what the page is about, what it includes, and the keywords you’re trying to target.

The same goes for your title tags. These are the SEO titles you give your pages, and are often what appears on the search engine results pages (SERPs).

In terms of SEO, make sure that the meta data and title tags on each page are unique. This will help improve your natural SEO, and where you rank.

Optimized Copy

2012 brought with it a number of changes to the way we write for the web. In times gone by, SEOs would ‘stuff’ their website copy with keywords in a big to climb higher in the SERPs. Today, Google is penalising websites with poor quality so things have got to change.

In order to keep on the right side of the search engine, keep your optimised copy natural.

This means only including you keyword sparingly and above all naturally. If it only fits into your headline, introduction and conclusion – keep it that way. You can read some great tips for online copywriting here.

WordPress Plugins

The best way to make sure your onsite SEO is professional and natural, is to use a WordPress plugin. We have already written about WordPress being a great blogging platform for small business owners, and in terms of SEO nothing beats it.

Plugins such as Yoast SEO help you include all the data you need.

This means you’ll never need to worry you’ve forgotten any elements, as the plugin lays it all out for you. There are a whole host of similar plugins available, such as All in One SEO, so it is worthwhile experimenting to find the one that works best for you.

Google+ for Business

Have you done any searches on Google recently?

You may have noticed an increase in the number of Google+ local listings, as well as profiles being pulled in. The search engine is now placing more emphasis on websites that have an active Google+ presence.

Setting up an account is free, quick and really easy.

It may not be the biggest social media platform at the moment, but it is certainly growing. In terms of SEO, you should really create a profile and investigate how useful it can be when it comes to boosting your rankings.

Local Directory Links

Backlinks are an integral part of any small business SEO strategy. However, they’re not always easy to obtain.

To get the most out of backlinks, you should get your website listed with a number of local directories. Not only can your customers now find you easily, but your SEO efforts will be boosted. As long as the directory is relevant – and the link doesn’t scream of spam – you will certainly get a return on this investment.

Most directories are free, but some will charge. It’s worth investigating which route is best for you, your business, and your SEO efforts.

As we’ve seen, there are some ways to make SEO easy for your small business.

By following these steps and keeping things natural, you should be able to give your 2013 campaign a great kick-start.

Dealings With An Unscrupulous Seo

Yesterday when checking the rankings, we were surprised to see that a company we had never heard of came in and took over the #3 position that had been our client’s for months. Where did these people come from?

Well, after a little investigation, it became clear how they had jumped up so quickly and will ultimately fall off as fast as they came in. They were cheating big time with a bunch of hidden text (text the same color as the background) in the left and bottom border. Being a huge proponent of ethical search engine optimization, David was…let’s just say… not too thrilled by the news of this.

Our team notified the company about the issue—they most likely hired an SEO company and have no idea about the hidden text or if so, that it’s a major offense. Note that it is the #1 item on the SEO King’s list of bad SEO practices. Today the hidden text is gone. The site is still there, but I can almost guarantee that won’t be for long. I’ll keep you posted on this event.

There are few things more frustrating than playing against a cheat. If this company did hire an SEO company, that SEO company knew full well that hidden text is a big no-no. What’s worse is that they gambled their client’s right to exist on the search engines at all by trying to get a fast position.

Favorite Free Seo (Search Engine Optimization) Tools

This is part of a series that I am doing weekly on “Favorite FREE SEO Tools.” I encourage comments on the tools that are featured each week.

Please comment as follows:

1) Comment on the Tool that is featured.
2) Mention a similar Tool that you use that you like just as good or better.
3) Please do not simply link to Aaron Wall’s SEO Tools Page (just an example) and say, “Check out all these “FREE SEO Tools” by Aaron Wall.”

I hope you don’t mind me setting up the simple 3 step guideline above to keep the comments focused on just the tool being mentioned or other very similar tools.

Quintura is the featured tool this week. With this tool, you can find like keywords and dig, dig, dig even deeper.

Here’s a screen shot using the word “Real Estate” as the search phrase.

Notice the words surrounding “Real Estate:”Agent, Company, Services, Brokers, Listings, Commercial, etc. In other words, the tool is suggesting “Real Estate Agent,” “Real Estate Company,” etc. Notice what happens when I click on Company…the words change. Also, notice that the word “Mortgage” shows up:

Mortgage has to do with “Real Estate.” Then, notice below what happens when I click on “Mortgage.”

Can you see how Quintura can help you expand your keyword horizons?